Tuesday, July 10, 2018

Personalized Shampoo with Formulate.co (and GIVEAWAY!)

I have never met anyone with hair like mine. (Well, maybe my sister.) I have dark blonde, shoulder length hair. It's fine textured, but there is a LOT of it! Because my scalp is fairly oily, I wash it every. single. day. And don't hate me, but it dries perfectly straight! Sound like you? I didn't think so. 

That's why the concept behind Formulate really spoke to me. No one has the same head of hair, so we really shouldn't be using the same shampoo! You need a formula that works with your hair texture, length, color and climate! 



Formulate is a BRAND NEW hair care company, that is launching TODAY! I'm so excited to be partnering with them, because I really think this is a brilliant concept. You start by filling out a hair survey, and Formulate asks you 27 questions that help them create a custom shampoo and conditioner formula for your hair. You even get to customize the scent! 

Formulate shampoos and conditioners are paraben, sulfate and cruelty free!

I can't wait to get my personal formulation! I will be checking in after I try it out for a few weeks and I will give a full report. To celebrate Launch Day, Formulate wants to give away a personal hair care system to one of you!


To enter the giveaway, just visit my Formulate profile and hit the giveaway button! Ends July 24th.

On my profile you will also be able to see my personal hair profile, and what scent I chose! This is their launch day, so only a limited number of orders will be taken so they can get everything right. But, if you just can't wait until after the giveaway, I've got several invite codes that I'd love to share! Shoot me an email and I will get one to you. 

Leave a comment below if you've entered the giveaway! I'd love to know what you think of this concept, and what your hair care routine is like! Tell me if you wash your hair everyday or if you don't have to!
This is a sponsored post! As always the content here is my own and personal opinion. 

13 comments:

  1. What a unique company/idea! I feel like I've finally, after 27 years, found the right hair care combination. Then again... I'm sure everything will change when the weather does. SIGH. Why is it so hard to take care of ourselves??

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    1. I think so too! I'm glad you've found a good system for your hair-it's so hard to get right!! I feel the same way about my skin. It changes with the weather for sure.
      Thanks for reading Audrey!

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  2. This really is a great idea and I am sure this company will do great (personalisation in health / personal care is clearly the future) - is this open to non US residents?

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    1. Formulate is working on shipping internationally, but they haven't gotten the clearance yet. Sorry you will miss out on this giveaway Joanne! I will keep an ear out for when they can ship to the UK.
      And I totally agree, personalization is the future!

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  3. What a cool concept! My hair is thick and dries between wavy and straight, in every which direction lol. I wash it maybe every other day? It depends on the season!
    Have a wonderful Wednesday,
    xAllie
    www.theallthatglittersblog.com

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    1. Isn't it amazing that we all have such different hair and yet we all try to use the same products?!

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  4. I have fine hair but a lot of it, too! I also, however, am lucky enough that my scalp is super dry - when my hair is dark, I have to wash it every other day but with blonde, I wash it once maybe twice a week. I love it, it's so much easier to maintain! I love this concept, it's a fantastic idea!

    Felicity | http://oliverandmoose.com

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    1. How interesting that the color affects your washing schedule! I've been washing my hair every day forever, so it doesn't feel like a burden, but once or twice a week would save so much time!

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  5. That's cool, I am defo curious to see how you like it. And girl, I have the same kind of hair as you. HA I never blow dry it, I barely even comb it and I don't even own a hairbrush. ;) And yeah, I used to wash it every day too cos o'wise it's oil city but I have learned to love dry shampoo as it gives my hair so much texture after a couple of days. I hate washing my hair now!!

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    1. My brother's fiancee says she doesn't brush her hair, but if I did that I would have a big rats nest on my head! It's just so neat that we are unique.
      Dry shampoo is something I know a LOT of people rely on. I've used it a handful of times, but I think I could try to incorporate it more often.

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  6. you are SO lucky it dries straight. everyone assumes mine does, but nope... takes time with the flat iron!

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    1. I know, I try to be grateful! I do flat iron it for smoothness, and sometimes depending on the cut it will be a little flippy at the ends.
      You have beautiful hair Lauren!

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  7. Just entered!! What a fun giveaway and product in general!

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